Ticketek could make more than $1 million from football fans registering for grand final tickets.
The ticketing agency is operating the official ballot for AFL grand final tickets and is charging members of the four preliminary final clubs $5 to register. With more than 204,000 members at Hawthorn, Sydney, North Melbourne and Port Adelaide, the company could earn a seven-figure sum for what it terms “administration fees”.
North Melbourne members complete the process today and Port Adelaide members had their chance yesterday. Members of qualifying final victors Sydney and Hawthorn entered the ballot last week.
North Melbourne member Andre Sammartino did not hold back in his scathing assessment of the fee.
“Ticketek are absolute scumbags. What admin costs are there in me typing in a barcode?” said Sammartino on the North Melbourne Facebook page. “I dunno why people whinge about food prices at footy – at least they’re avoidable. This impost isn’t.”
Eligible club members must register prior to this week’s preliminary finals in order to be allocated a ticket to the following week’s grand final, provided their team wins through. The registration fee is non-refundable.
If their team and their ticket application are successful, members will have the ticket automatically deducted from their credit card before Monday morning. A second administration fee will not be charged.
In June following intervention by the Australian Competition and Consumer Commission (ACCC), the AFL removed all reserve classified games onwards so that additional costs were no longer charged.
The AFL allocates between approximately 14000 tickets to each of the grand final’s competing clubs. Grand final tickets start at $150 for adult standing room, while the best seats attract a price of $399.
Feature image from Football Federation Victoria.